Serra Car Giveaway in Birmingham, AL


Every spring, Serra Toyota gives away a new Toyota to a local high school senior with perfect attendance. The event is held to honor the memory of Christina Heichelbech, her legacy and exceptional academic record.

Christina had already earned a full tuition scholarship to study at Auburn University when she was tragically killed during the tornadoes that devastated Jefferson County in January ’12. Each year since, Christina’s family has worked with us to promote this honor which helps encourage students to achieve their highest potential.


  • 15 finalists each choose a key at random
  • Whoever opens the door and starts the car wins
  • Cost of vehicle, taxes, and first year tag reimbursement is covered
  • All maintenance under 25,000 miles is also covered
  • Each qualifying senior receives a gift bag with a t-shirt and visa gift card




Serra Toyota is proud to be your Toyota dealership right her in Birmingham. We have all the Toyota models that you know and love including trucks like the Tundra and Tacoma, sedans like the Corolla or Camry, and SUVs and crossovers like the RAV4, Highlander, and 4Runner. You can drive any of these vehicles. What’s more, every new Toyota model purchased at Serra Toyota comes with a lifetime warranty free of charge. We can also have you signed and on your way in your new car in 29 minutes or less. Need a used car or maybe even some Toyota maintenance or service? Serra Toyota can help you with that too. From our location in Birmingham, we can serve all the surrounding areas including Hoover, Trussville, Tuscaloosa, Cullman and countless other communities and towns all throughout the area. We believe in community here, and we always support our local heroes. We also support you with programs like Serra Credit Rebuilder, our price match guarantee, and our Express Trade-In Service. We’ll even give you a free car wash with any service. You can rely on us for all things automotive and all things Toyota right here in Birmingham! Let us earn your business today!