Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

Welcome to Steve Serra Auto Group in Birmingham AL

Toyotas and Hyundais in Alabama

Steve Serra Auto Group consists of a family of top-quality, award-winning car dealerships, including the oldest family-owned Toyota dealership in Birmingham. On top of complimentary car washes and shuttles, excellent service specials, and roadside assistance packages, find out more about why you should choose Steve Serra Auto Group.

Our family of dealerships has a wide selection of new Hyundai and Toyota cars for sale. We’re also a renowned used car dealership, selling some of the finest certified pre-owned vehicles in the region.

Finest Hyundai and Toyota Dealership in Birmingham, AL

The professionals in our finance center will help you with getting the best possible deals and interest rates on loans for your purchase. After buying your car, we invite you to bring it back to one of the top service centers in Birmingham, AL, for all your service needs. Don’t forget to take advantage of our service coupons in Birmingham, AL, to save some money.

Ready to get into a new or certified pre-owned Hyundai or Toyota? Stop by one of our dealerships, or give us a call to speak with a helpful salesperson.

Read Our Testimonials

Sales Consultant, Jerry Cheng, helped me find the perfect car. I came in for a used one and drove off happily in a new one.
Kristian Bowling created a positive interaction instantly as our sales rep.. He was thoughtful in answering all our questions and never pushy. We recommend you save yourself a lot of time and money by going to Serra first. No need to travel to the others because we've already did that for you. We even left to think about our final offer and came back in 15 minutes to ... buy because it was the lowest and best deal of the three Toyota dealers we visited in the area.
Enjoyable experience from scheduling service, dropping off vehicle, waiting, and fast service. Waiting area was clean, restroom clean, parts department cashiers, were also a joy to talk with.
Brian takes care of me every time. He’s been taking care of my Toyota’s for years. Best most reliable Toyota service center in the Bham area!
I came in today to get a lower interest rate and I was able to get that for being a loyal customer. And on top of that I traded my 2020 Camry in for a 2021 Camry with a better interest rate!

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All tax, title and vehicle registration fees are additional. See dealer for complete details.