Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

Welcome to Steve Serra Auto Group in Birmingham AL

Toyotas and Mazdas in Alabama

Welcome to Steve Serra Auto Group, your family owned Mazda and Toyota dealership in the Birmingham, AL area. We are proud to help drivers from across the region including Trussville, Hoover and Pelham find their dream car. Here we make it easy to find the perfect vehicle with an extensive selection of vehicles, low prices and VIP customer service. Whether it’s your first time shopping with us or you have been a customer for a number of years, you can always expect a great visit to Steve Serra Auto Group.
Choose from a large selection of new, used and certified pre-owned vehicles for every budget. We also have a Mazda and Toyota certified service department and financing services to serve you better. Experience the Steve Serra Auto Group difference today! Browse our complete inventory online 24/7 or stop by and see all that we have to offer with a visit to our beautiful showroom.

Read Our Testimonials

I searched all across the US (North Carolina to Oregon) for my Tacoma (apparently a 'unicorn build'), and only found four, one of which was at Serra. Every dealership, EXCEPT SERRA, was pure hell to deal with. I heard it all... lies about it even being on the lot, lies about being able to get it, lies about interstate tax rules, and of course,... the "I sold it an ... hour after we reached an agreement", putting up/creating roadblocks to the purchase, instead of actually helping you get into the auto you came in to look at/buy. All the emotional yo-yoing that dealerships employ to get you off balance and not thinking straight. NOT SERRA!! I found them to be straightforward and honest. They made it easy!! The price we agreed on over the phone was still the price we agreed on when I left the dealership, with no scams or tactics to raise it. They picked me up from the airport, got me in and out quickly, and were nothing but pleasant and helpful the entire time. Ask for Hunter Nance. He is "good people", and will do what he can to get you into what you want!!
My EXPERIENCE WAS GREAT. The service I received was the best. a customer could expect. I rate this review excellent . I was waited on in a professional way, I was helped with all my needs including looking for a good insurance provider, and everything was explained to my satisfaction. I would recommend this agent and Toyota to anyone looking for a car and good service ... . .
Alex Fant was FANTASTIC at selling me my first “big girl” purchase!!! He walked me through every single step and explained everything in depth about all I need to know with buying a brand new car. I was able to drive a couple of different cars to get a feel on what I was comfortable with and he made sure that I was aware with all of the unique amenities to each car ... that I drove. Alex explained all of the paper work that I had to sign and he made it feel as if it were a breeze and not a head ache! I left with a big smile on my face just knowing that I left with the best deal and offer, due to the best salesman ever!
Christie is absolutely awesome! Her Customer service is phenomenal! Explained the entire process to the smallest detail! Put me in a 2018 vehicle with 10 hot miles on it! Truly a God send! BIG UPS Christie Taylor! She gets the deal done!!!!?????????????
Highly recommend coming here, even if you're not buying a car the same day. The staff is friendly and overall just inviting. Shawn kizer was really just stellar at his job. He was knowledgeable about the Camry I was looking at. Even though I didn't buy he helped me talk about what my monthly payments were going to be. And he was just fantastic at his job. I will be ... coming back when I'm ready to purchase my car.

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All tax, title and vehicle registration fees are additional. See dealer for complete details.