Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

Welcome to Steve Serra Auto Group in Birmingham AL

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Toyotas and Hyundais in Alabama

Steve Serra Auto Group consists of a family of top-quality, award-winning car dealerships, including the oldest family-owned Toyota dealership in Birmingham. On top of complimentary car washes and shuttles, excellent service specials, and roadside assistance packages, find out more about why you should choose Steve Serra Auto Group.

Our family of dealerships has a wide selection of new Hyundai and Toyota cars for sale. We’re also a renowned used car dealership, selling some of the finest certified pre-owned vehicles in the region.

Finest Hyundai and Toyota Dealership in Birmingham, AL

The professionals in our finance center will help you with getting the best possible deals and interest rates on loans for your purchase. After buying your car, we invite you to bring it back to one of the top service centers in Birmingham, AL, for all your service needs. Don’t forget to take advantage of our service coupons in Birmingham, AL, to save some money.

Ready to get into a new or certified pre-owned Hyundai or Toyota? Stop by one of our dealerships, or give us a call to speak with a helpful salesperson.

Read Our Testimonials

Fastest oil change ever. The service staff was very friendly as well. I have decided this is my new go-to dealership for service on my Tundra.
Miles Armstrong was very knowledgeable and courteous. I am a new widow and he was very patient as I was making my first ever new car purchase by myself. Miles checked with me since my purchase to make sure I have been able to get set up with everything. It’s going well. My sons in law programmed my garage door opener today. Now I’m set! I would highly recommend Miles ... and Serra Toyota of Decatur. I am looking forward to future dealings with Serra.
I had a great salesman (TJ Marshall) would definitely recommend Serra Toyota to Family-Friends
The team at Serra Toyota provided a exemplary experience recently. I purchased my third Corolla and the team met my every expectation. Although I had done my research on this latest version of the Corolla the sales consultant provided additional insight that greatly helped me to complete my purchase. The financial team took the time to explain the purchase process and ... answer all my follow-up questions. Earlier in the year I purchased my wife's early Christmas present from Bill Penney. I purchased a Sienna from them because Serra did not have any available and I wanted to get a jump start with this purchase. The entire experience at Bill Penney was rude, uncomfortable pushy and hostile feeling coming away with this purchase. I should have waited a bit longer and gone over to Serra Toyota to purchase the Sienna. If you are thinking about buying a new vehicle during these interesting times that we live in, and want to be treated fairly as a true customer don't go to Bill Penney. All they care about is making as much money as possible ever which way. The people at Bill Penney can learn what true and genuine customer service is by watching their competition in Decatur out sale them. I will refer as many people as possible to the team of Serra Toyota for the best experience in shopping and purchasing. Serra keep up the good work and thank goodness you were there to contribute towards the purchase of my new Corolla. ? ? ? ? ?
I had the best experience at the dealership every one was very professional.Toyota will be my place to go for years to come

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All tax, title and vehicle registration fees are additional. See dealer for complete details.