Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

Welcome to Steve Serra Auto Group in Birmingham AL

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Steve Serra Auto Group New Inventory in Alabama
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Steve Serra Auto Group Pre-owned Inventory in Alabama
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Toyotas and Hyundais in Alabama

Steve Serra Auto Group consists of a family of top-quality, award-winning car dealerships, including the oldest family-owned Toyota dealership in Birmingham. On top of complimentary car washes and shuttles, excellent service specials, and roadside assistance packages, find out more about why you should choose Steve Serra Auto Group.

Our family of dealerships has a wide selection of new Hyundai and Toyota cars for sale. We’re also a renowned used car dealership, selling some of the finest certified pre-owned vehicles in the region.

Finest Hyundai and Toyota Dealership in Birmingham, AL

The professionals in our finance center will help you with getting the best possible deals and interest rates on loans for your purchase. After buying your car, we invite you to bring it back to one of the top service centers in Birmingham, AL, for all your service needs. Don’t forget to take advantage of our service coupons in Birmingham, AL, to save some money.

Ready to get into a new or certified pre-owned Hyundai or Toyota? Stop by one of our dealerships, or give us a call to speak with a helpful salesperson.

Read Our Testimonials

Great sales associate Marie was friendly and very helpful ! The car I was interested in buying was not on the lot so I made an appointment for the next morning at 9:30 am great follow up by Marie .
Even though I live in Talladega, Serra Toyota has been my favorite for many years. Main reasons are due to the size and friendly staff.
I’m lucky I got jerry Cheng! He is amazing at his job. He got me the payment that I needed. He loves what he does.
Helped me with everything I asked for and needed. I bought out of state and they shipped to me. Making it easier and more convenient.
I have bought 3 new Tacoma’s from Serra Toyota. Each time they have found the model with the specific options I desired and sold it to me for a price way below what I thought any dealer would. Be sure to ask for Larry “Coach” Paulin to be your salesman as he really knows how to search inventory both on and off site to locate just what you want!

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All tax, title and vehicle registration fees are additional. See dealer for complete details.