Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!

Why Serra

  • Peace of Mind Down the Road
  • Unlimited Time
  • Unlimited Miles
  • Included on all new Toyotas, Scions and select pre-owned vehicles.
  • Limited, non-Factory Warranty. Good at participating dealerships.
  • In 29 Minutes or Less Get...
  • Our lowest price and payment
  • The best value for your trade, even if you don’t buy from us!
  • Guaranteed customer satisfaction
  • In Less Than 5 Minutes...
  • Get top dollar for your vehicle Estimate for trade-in or sell
  • We make your experience easier, faster, BETTER
  • We Support Our Community
  • At Serra, we’re not just a dealership... we’re an active part of your community.
  • Car Washes & Shuttle Service
  • During any service appointment
  • We can help! No Problem.
  • No minimum score necessary No previous car credit required Get pre-approved in seconds
  • We Will Meet or Beat
  • Any competitor’s advertised service offers.
  • For Everything You Do For Us
  • • Teachers
  • • Healthcare Workers
  • • Firefighters
  • • Military
  • • First Responders
  • • Law Enforcement
  • Security
  • VIN Number laser etched (on select windows) making it virtually impossible to alter
  • Convenience
  • Rental cars assistance
  • Protection
  • Exterior paint sealing
  • Interior protector
  • 2-Year-No Cost Maintenance Plan
  • 24-Hour Road Side Assistance Emergency Fuel Delivery Lock-Out Protection Towing
  • See What Our Satisfied Customers Have To Say
  • Google Plus
  • Dealer Rater
  • Bring in your Furry Friend! We have Dog Treats and Drinking Bowls.


Save time and money, and experience top-notch customer service at Serra Toyota of Decatur. A 2015 Consumer Satisfaction Award winner from DealerRater in 2015, Serra Toyota of Decatur is committed to providing the highest level of customer service possible. Serra Signature is guaranteed to provide, in 29 minutes or less, our lowest price and payment up front without haggling, the value of your trade, and our legendary customer service and guaranteed customer satisfaction. You can get the best value from your trade, even if you do not end up buying from us.


Proud winner of the 2018 Toyota President’s Award

Both Serra Toyota and Toyota of Decatur are proud winners of the 2018 Toyota President’s Award.

Awarded to both Serra Toyota and Toyota of Decatur. Awarded to the best Toyota dealerships in the country.

Customers will find a variety of great services on top of fantastic service and guaranteed customer satisfaction. Along with Serra Signature, you can expect Serra Toyota of Decatur’s Lifetime Warranty for your own peace of mind. Available on all new Toyotas, Scions, and select pre-owned vehicles, Toyota of Decatur’s Lifetime Warranty includes unlimited time and miles; it’s a Limited, non-Factory Warranty which is good at any participating Toyota dealerships.

Set Elite Dealer

Both Serra Toyota and Toyota of Decatur are proud winners of the SET Elite award.

Awarded to dealerships that hit 60% of Annual $ of Obj, 20% SCR Score, and 20% Sales Retention Score


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All tax, title and vehicle registration fees are additional. See dealer for complete details.