Why Serra

  • Peace of Mind Down the Road
  • Unlimited Time
  • Unlimited Miles
  • Included on all new Toyotas, Scions and select pre-owned vehicles.
  • Limited, non-Factory Warranty. Good at participating dealerships.
  • In 29 Minutes or Less Get...
  • Our lowest price and payment
  • The best value your trade, even if you don’t buy from us!
  • Guaranteed customer satisfaction.
  • In Less Than 5 Minutes...
  • Get top dollar for your vehicle Estimate for trade-in or sell
  • We make your experience easier, faster, BETTER.
  • We Support Our Community
  • At Serra, we’re not just a dealership... we’re an active part of your community.
  • Car Washes & Shuttle Service
  • During any service appointment.
  • We Will Meet or Beat
  • Any competitor’s advertised service offers.
  • For Everything You Do For Us
  • • Teachers
  • • Healthcare Workers
  • • Firefighters
  • • Military
  • • First Responders
  • • Law Enforcement
  • Bring in your Furry Friend! We have Dog Treats and Drinking Bowls.


It’s pretty simple. When you combine everything that Steve Serra Auto Group provides its customers, it’s easy to see why customers keep coming back. Peace of mind with our Lifetime Warranty, guaranteed customer satisfaction with the Serra Signature. If you’re still apprehensive, we strongly encourage you to check out what our satisfied customers have to say. See what others have to say on our testimonials page on our website.

  • See What Our Satisfied Customers Have To Say
  • Google Plus
  • Dealer Rater
  • Cars.com
  • Edmunds.com



New and Used Car dealership in Central and North AL

At Steve Serra Auto Group we believe that the car shopping process should be fun and easy. That’s exactly what you will find when you do business with us. Here we do things a bit differently than the competition. Our salespeople are not commissioned and are committed to providing our customers with the best experience to our dealership.

We carry an extensive selection of the latest models straight from Mazda and Toyota in addition to a variety of used and certified pre-owned vehicles. Whether you’re looking for a sporty hatchback for a powerful pickup truck, you’re sure to find it at Steve Serra Auto Group. Simply put, our low prices and incredible selection simply can’t be beat! Choose from a wide array of cars, trucks, SUVs and much more. You never know what gem you will find at Steve Serra Auto Group! If for some reason we don’t have the vehicle you’re looking for, we will find it for you.

In fact, it’s our dedication to VIP service, incredible prices and huge inventory that makes customers for life. At Steve Serra Auto Group we take great pride in empowering our customers to find the right vehicle for them. We have a variety of online research tools and an experienced team of experts to help you at every step of the way. Whether you’re looking to buy or lease, we will work hard to connect you with the best financing options available.

Get the shopping process started by browsing our complete inventory online or in store today! Did you know that you can also get pre-approved for financing right from our website? It’s true! At Steve Serra Auto Group we make it easy.

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All tax, title and vehicle registration fees are additional. See dealer for complete details.