Birmingham’s Oldest Family Owned Toyota Dealership in Birmingham, AL – 30 Years and Growing!


Sell To Serra


  • We will buy your vehicle for the highest purchase amount possible, PLUS we'll give you $500 MORE for your Trade!*

  • We will honor your written estimate for 7 days or 1,000 miles

  • Less than 5 minutes

  • Get top dollar for your vehicle, whether trading or just selling to Serra

  • No obligation whatsoever... even if you don't buy your next vehicle from us, you have the option to Trade-Up to one of our many vehicles in stock

  • No waiting in the line at DMV

  • No unfamiliar meeting places with strangers

  • No scams

*$500 Serra discount off MSRP. To be used towards the down payment of a new vehicle from select Serra dealerships. Offer must be presented at time of arrival, and cannot be combined with other incentives. Excludes tax, title, registration, and $699 dealer fee. See dealer for complete details.
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All tax, title and vehicle registration fees are additional. See dealer for complete details.